Principle Three: Make Strategy Everyone’s Everyday Job Does this sound familiar? A company crafts a strategy. They develop a thorough presentation to communicate the strategy and motivate the team. They call a team meeting and present the strategy. Employees are excited about the new direction seeing a better future ahead. Then the excitement fades, old habits reemerge, and six months later the only thing that has changed is the marketing collateral extolling the virtues of capabilities never realized. Sales sell the same way, recruiting remains reactive, and management wonders where all the inspiration went. In order for your employee to adapt to the company strategy you must focus on three key areas. First, communication is not a onetime event. You must develop an ongoing communication plan that communicates the strategy in a variety of different ways over time. Second, performance goals must be aligned with the strategy, and reviewed regularly on an individual and a team basis. Third, your team’s compensation must be aligned with the strategy in order to drive the right behavior. Addressing those three areas takes a lot of time and planning, but will increase long-term buy in substantially. Principle Four: Make Strategy a Continual Process This … Read More
